Halloween Empire Online (www.halloweenempireonline.com) is upgrading their website and adding new features to improve their customers’ costume shopping experience.
Halloween Empire, an online costume shop offering high quality costumes year round, is upgrading its website in order to better serve customers. Tony Nwoko, owner and CEO of Halloween Empire, explains, “We’ve always had loyal customers who use our website to purchase Halloween and seasonal costumes, but we feel the user experience can be improved. While our site has always had a variety of ways to search for that perfect Halloween costume or costume accessory, we knew there were ways to make the search more intuitive. We recently hired an exceptional website designer who is bringing a lot of new functionality and a great new look to our site.”
On the current Halloween Empire site, potential customers can search by categories such as women’s, children’s and plus size costumes and simple keywords. With new search features on the revamped website, customers will also be able to search based on more complex keywords, and additional categories based on popular types of costumes and categories that include seasonal costumes, accessories, wigs, theater-grade makeup and costume jewelry.
Nwoko continues, “We’re also excited about relaunching the website with an entirely new theme and a bolder, more visual look. We’ve even added a new logo in keeping with our more modern, fresh website. You will be able to see everything we have to offer right from the home page, with visual images for all categories to make shopping easier and more intuitive. The mechanics of the site will also improve performance, with faster loading times and smooth, hassle-free shopping and purchasing. Our designer has done a phenomenal job transforming the Halloween Empire website into an exceptional user experience. We’re confident our website’s new look and improved performance will be appreciated by our customers.”