Halloween Empire Responds to Record Sales in 2018 with Increased Inventory and Variety
Halloween Empire Online (www.halloweenempireonline.com), has increased its inventory of Halloween costumes, props, accessories and party items in response to record breaking sales in 2018.
CEO Tony Nwoko recently announced the addition of a broader range of costumes and accessories after impressive sales in 2018, explaining, “We’ve always offered a wide range of Halloween costumes and accessories to our customers, but in 2018 our sales increased dramatically in other lines. We sold lots of costumes for holidays other than Halloween, including Christmas costumes such as Santa and elves, and lots of accessories for events such as Mardi Gras. We are very proud of our new line of accessories and party favors for bachelor parties and bachelorette parties as well as our expanded lineup of wigs at several price points. It makes it easier for our customers to put together a great party and create new looks for costume events regardless of their budgets.”
In recent years, adult costume parties have increased in popularity year round. Many of these are parties based around a theme such as the Kentucky Derby, Mardi Gras or even popular movies such as The Great Gatsby. Also increasingly popular are LARP (Live Action Role Playing) events. Halloween Empire offers costumes for all of these events as well as makeup kits and accessories to complete the appropriate look.
“In the last few years we’ve noticed more customers looking for Roaring Twenties costumes. Wineries and distilleries are hosting Speak Easy events and encouraging guests to come as gangsters or flappers, so we offer everything from suits to beaded, fringed dresses and feathered headdresses,” Nwoko noted. “Also very popular these days are princess and fairytale themed birthday parties for girls, so we offer adult and children princess dresses and fairy costumes. To make sure every party is a success, we have added to our line of accessories for these events, including magic wands, wings and tiaras.”
With the increased lineup of costumes and accessories, Halloween Empire offers a satisfaction guarantee and helpful online search categories. Shoppers can look for particular costumes or search for all costumes and accessories within popular categories such as superheroes, witches or specific holidays such as St. Patrick’s Day. Halloween Empire also offers joke and gag items and party accessories to properly decorate for costume parties and events. The company will soon be launching a selection of pet Halloween costumes as well, continuing the company’s commitment to giving their customers what they want.
In conclusion, Nwoko commented, “If our customers haven’t visited our website recently, they really need to revisit Halloween Empire online. We are continually adding new items and are proud of our expanded line of seasonal costumes and accessories. We’re confident that 2019 will be even more successful than 2018.”